About

QUICK OVERVIEW

• 18 years of excellence
• 260 employees
• 200 million Euros of turnover
• Highly skilled employees
• IT pioneer in South Eastern Europe
• Exponential growth over the years
• Entire process from import to delivery

ASSETS AND RESOURCES

It’s frequently easier to get to the top than to stay on the top. Knowing this, ComTrade always prepared itself for long-term sustainability and invested in infrastructure necessary for efficient operation. This approach is now paying dividends, as extensive infrastructure the company possesses in both material and informational form is extremely useful for further development and securing its leading position. This kind of support enables ComTrade Distribution to offer more to the clients in every market and to be ready for any challenge the future might bring.

• 2 ComTrade Technology Centers
• 15.000 m2 of modern office space
• 25.000 m2 of warehouse space
• Microsoft Dynamics NAV resource planning application
• Business to Business Portal implemented in all companies
• Distribution Portal – a fully automated system for online collaboration
• Business to Customer Portal – ComTrade Shop Online
• HR portal Improves internal communication and serves employees’ needs

INTERNAL ORGANIZATION

One of the characteristics of IT distribution business is that almost everything is measurable. This is why ComTrade Distribution business model is built around rewarding effectivness, especially when it is maintained over a long period of time.

Majority of medium and top level executives in the company are employees who proved themselves on the ground and created results for the company.

FINANCE

Strong working capital and solid financial position are very important for distribution business. ComTrade Distribution achieves this through focus on stock optimization and stricktly controlled inventory rates, as well as through efficient management of receivables. Solid financial position is one of the most important comparative advantages which identifies ComTrade Distribution as a reliable, long-term oriented partner.

MARKETING

As a company with profound market oriented business philosophy, ComTrade Distribution pays a lot of attention to marketing activities. Company's marketing programs thus aim to create higher demand for high-tech products in the entire region and satisfy needs and expectations of both vendors and dealers. Design and implementation of marketing activities is responsibility of specialized marketing team.

Main focus is placed on channel marketing. Purpose of channel marketing is to provide direct support to Distribution by stimulating dealers' marketing activities and providing product and market intelligence. Support by marketing centralized infrastructure positively impacts sales results and strengthens business efforts of ComTrade Distribution's partners.

• Advertising
• Direct mail campaigns
• Market research
• On-line marketing
• Retail programs
• Sales promotions
• Training
• Assistance with trade shows and other events